Adapt, a Welocalize company, publishes resources to help organizations create comprehensive advertising campaigns, virtual assistants, and websites.

NEW YORK, NY, USA, Sept. 8, 2022 / — Has marketing entered an era of diversity? is not enough. Customers care more than ever about the ethics behind brands, making purchasing decisions based on factors like diversity and inclusion. In fact, according to Deloitte’s 2021 Global Marketing Trends Executive Survey, 57% of consumers are more loyal to brands that promise to address social injustice in their behavior.

To help organizations and their marketing teams combat inequality and gender discrimination in digital marketing and advertising and implement transformations that promote inclusion, Adapt, a Welocalize company, is offering a free resource, Digital Marketing: The Age of Diversity. ?”is created.

Here are the main insights and points of this guide:

– An overview of key diversity and inclusion issues such as gender bias in AI, discrimination and sexism in advertising, and rainbow washing.

– 4 ways to avoid vile sexism in advertising and marketing.

– How industry-standard advertising practices unfairly flag content for various groups such as LGBQT+, BIPOC, and API.

– The foundation for planning a successful strategy for diversity and inclusion in digital marketing and advertising.

– Plus 7 ways to make your website more accessible.

“Unfortunately, the world of marketing is inadequate. Inequalities based on gender, race, sexuality, and disability are still evident in digital marketing, and neither openly addressing these issues nor addressing them. We never think about how to do it,” commented Jon Greenhalgh, managing director of Welocalize company Adapt. “We at Adapt want to change this, so we created this guide to ignite some of the sometimes difficult conversations.”

Brands must demonstrate their inclusiveness, take a stance on issues affecting minorities around the world, and demonstrate the actions they are taking to help create a new world based on equality. To learn how, download the free guide here when you register.

About Well Localize

Founded in 1997, Welocalize, Inc. provides innovative language services that help global brands reach global audiences in over 250 languages. The company offers translation and localization services, language talent management, language tools, automation and technology, quality, and program management. Our range of managed language services includes machine translation, digital marketing, validation and testing, interpretation, multilingual data training, and enterprise translation management technology. Welocalize is ranked as one of the largest his LSPs in the world by language industry intelligence companies CSA Research, Nimdzi, and Slator.

About Adapt, a Welocalize Company

Adapt, Welocalize’s multilingual digital marketing agency, helps meet the growing demand for integrated marketing and language services. Adapt has unique expertise and proven experience in helping global brands reach new markets through a combination of digital media and multilingual marketing services. We also provide strategy consulting to support global content marketing.

Louise Law
Well localized
+1 212-581-8870
email here

Source link

By admin1