Science Switch was launched as part of Bayer’s global initiative “Making Science Make Sense” (MSMS) to help students develop their science literacy in different and effective ways.

The launch event, held at Khan Quang Do’s office, was attended by approximately 80 attendees representing project team members including OUCRU, Bayer, publishers, scientists, content developers and editors. More than 60 of his students from middle and high schools in Ho Chi Minh City also attended the event.

This year’s project content focuses primarily on topics selected from middle school and high school science textbooks based on student votes, including science infographics (read), science instructional videos (watch), and online. Features three learning methods including: Science quiz (practice).

Bayer Vietnam Managing Director Ingo Brandenberg said:Photo by Bayer Vietnam

Bayer Vietnam Managing Director Ingo Brandenberg said:Photo by Bayer Vietnam

The development process involves scientists working in relevant fields, young editors and experienced media agents to ensure that the final work is not only scientifically accurate but also appealing to younger generations. increase.

Teaching and learning science as a school subject has become a challenge for both teachers and students because many people find textbook content confusing and boring. Science Switch 2022 inspires children’s science delights by introducing school curriculum content in a new and fascinating light.

Launched in 2021, the Science Switch project has virtually reached over 1 million people nationwide in the form of science comics, podcasts and online engagement events.

“Following its success, OUCRU has continued to explore a variety of innovative and exciting forms of scientific activity, fostering the engagement of schoolchildren and enhancing their passion for science and its application in everyday life.” Mr Vu Duy Thanh, School Education and Youth Manager at OUCRU said. said the science program.

Students from middle and high schools in Ho Chi Minh City will participate in the event.Photo by Bayer Vietnam

Students from middle and high schools in Ho Chi Minh City will participate in the event.Photo by Bayer Vietnam

The second phase of Science Switch 2022 will feature, in addition to online activities at the digital hub, a science competition themed “Friends of Science” and a 3D virtual exhibition where the top 10 projects from the aforementioned competition will be digitally showcased. , plans to provide students with more interactive activities. Offer your online visitors a unique and realistic experience in an exciting and engaging format.

Ingo Brandenberg, Managing Director of Bayer Vietnam, said: We empower scientists, engineers, technologists and innovators through our MSMS initiative. We believe this project will reach out to more students and help them find their footing in the digital age of scientific research and practice. ”

Nguyen Khac Cuong, Editor-in-Chief of Khan Quang Do Publishing Company, emphasized that the cooperation with OUCRU and Bayer Vietnam will develop engaging and student-friendly learning materials that stimulate interest in science.

In the 2021 financial year, the Group employed approximately 100,000 people and generated sales of EUR 44.1 billion. Research and development expenses before special items amounted to 5.3 billion euros.





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