Buy the Christian Dior sneakers worn by Lily Allen before? How about the playsuit worn by Olivia Rodrigo or the cropped jeans by Maisie Williams?

The opportunity to buy clothes directly from celebrities has become a new shopping option, thanks to many celebrities who have partnered with websites that sell used clothing.

Love Island star Tasha Ghori in pink strapless gown
Love Island star Tasha Ghouri became eBay’s first “pre-loved ambassador.” Photo: Matt Frost/ITV/Rex

Celebrity stylist Harry Lambert, whose clients include Harry Styles and actor Emma Corrin, launched his first independent store on his beloved clothing website Depop last week. That same week, his US resale site, ThredUp, announced its latest partnership. stranger things Actor Priah Ferguson. Created to discourage Gen Z from buying Fast Her fashion, the site offers a “confession hotline” where users can hear advice directly from Ferguson on how to make smarter choices. increase. You can also shop from a curated compilation of second-hand items picked by the actors.

Elsewhere, love island Finalist Tasha Ghouri was recently named eBay’s first ever “Beloved Ambassador”. This is the first non-fast fashion brand partnership to come out of a cult TV series.

Items from Lambert’s wardrobe clearout include a yellow Prada tote bag (£1,000), a black hoodie from cult London streetwear brand Liam Hodges (£140), and a bespoke t-shirt (£90). was included. big little lies Alexander Skarsgard starring in a magazine shoot. Within hours, most of the items were sold. “My first sale was a Harry Styles cover. beauty paperA true collector’s item in a semi-annual limited edition. No wonder it became so popular right away,” he says Lambert.

Collaborating with celebrities and brands is nothing new, but this latest crop marks a noticeable shift in the types of partnerships stars seek to foster. increase.

Blonde Kim Kardashian in Portofino, Italy in tight-fitting top and leggings
Kim Kardashian launched Kloset in 2019, but it drew criticism for being greedy. Photo: NINO/GC Images

“They can see a backlash against fast fashion, so they want to align with where the next generation of consumers want to spend their time and money,” said youth culture specialist Livity. CEO Alex Goat said. “In a way, it’s cyclical. Celebrities have their own followers, but they gain more influence by participating in these resale platforms.

For young shoppers, the combination of celebrity and resale is a winner. “Hard Rock he’s like borrowing a cafe memento,” explains behavioral psychologist Dr. Carolyn Mere. “As a fan, getting clothes that once belonged to a celebrity is the closest thing to touching their body.”

In 2019, when the Kardashian family launched Kardashian Kloset, an online space dedicated to selling used clothing, they quickly drew criticism for being greedy.Kim’s net worth alone is an estimated $1.4 billion. Only two years later, it’s no longer taboo. According to Goat, this is because celebrities feel more relatable. They are like users of a site that buys and sells items. “Previously, it might have been seen as desperation, but nowadays it’s more like, ‘Cool, they’re part of a cyclical fashion discussion, just like I am.'”

Not all celebrities choose to profit from second-hand sales. Lambert has decided to donate all Depop sales to the LGBTQ+ charity Mermaids. Past collaborators, including singers Rodrigo and Charlie XCX, have also donated all profits to charity.

Goat adds that this appeals to Gen Z’s sense of authenticity.

Olivia Courtney, a 19-year-old marketing trainee from Newcastle, follows Lambert on social media because of her relationship with Styles. As soon as his shop went live, she bought her £15 tote emblazoned with the word ‘Pleasing’ from her official Styles brand.

“It feels good to say I bought something from Harry Lambert. It makes me feel special somehow.”



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