Second in a mini-series on how companies can leverage AI writing software in their marketing departments. In this article, learn about the limits of AI.

AI writing software has more features and use cases than ever before, especially when it comes to auto-generating content. As such, marketing departments and content writers are beginning to use these tools to automate production and achieve their digital marketing goals.

However, despite the advances in these tools, they are not perfect solutions.

So, in this article, Part 2 of our mini-series on AI-burning software for marketing, we’ll cover the challenges associated with this technology. This way you will have a clearer understanding of these tools and what to expect when using them. Part 1 of the series covered the basics of AI lighting.

The Challenge: Will AI Writing Tools Replace Human Content Writers?

AI writing is a polarizing topic, especially between digital marketing and the writing industry. One of the biggest concerns in these communities is the threat AI writing software poses to the writing profession.

And for good reason!

If AI can replace human writers with AI to help companies cut costs, what’s stopping them? Alexander Lewis, freelance writer and founder of Lewis Commercial Writing, says: I am commenting like

“What I have found is that AI writers are good advocates when it comes to outlining articles or coming up with one-off headline alternatives… but good writing If you’re looking for an AI that captures what people love about copywriting, stories, big original ideas, etc., these tools just aren’t enough.”

Let’s discuss four reasons why these AI lighting tools fall short.

1. Inability to form independent opinions and insights

AI writing software visits billions of web pages to deliver relevant content, but is unable to form its own opinion, insight, or conclusion.

BreakingMuscle Editor-in-Chief and Researcher Robert Zeglinski said: New does not mean original. ”

So, if you’re working on thought leadership articles, niche content, technical articles, or have domain expertise, you might want to stay away from AI writing tools. This way, you can create high-quality, original content full of examples, expert advice, data, and more.

Related article: AI Writing Software for Marketing: The Basics, Part 1

2. Fighting long-form content

These tools tend to struggle with complex, technical, long-form content, often leading to repetitive or factually false articles. are explained as follows.



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