Dalia Ganz has joined Warner Records as Senior Vice President of Digital Marketing.
According to Warner Records, in her new post, Ganz will work closely with the company’s various divisions and streaming partners to “create and create engaging, fan-centric online experiences and campaigns for the label’s broad artist roster.” We plan to implement it.
Ganz reports directly to Tom Corson, Co-Chairman and COO of Warner Records, and is based out of the label’s Los Angeles headquarters.
After 17 years at The Walt Disney Company, she joined Warner Records, most recently serving as Vice President of Social Media, Digital Marketing and Synergy for Freeform, an award-winning youth-focused network. I spearheaded a social campaign.
Ganz, who spent his entire career at The Walt Disney Company, rose from Marketing Assistant to his most recent position as Vice President.
During his time at Disney’s Freeform, Ganz oversaw all of the network’s social media initiatives and led partnership marketing with both internal and external companies.
Warner Records said Ganz played a key role in driving Freeform’s social media strategy.
Ganz has also spearheaded social media campaigns for Pretty Little Liars and created campaigns for “tentpole events” for series and networks such as 25 Days of Christmas, Shadowhunters, The Bold Type, Grownish and Cruel Summer. It is said
“Dahlia is a widely respected expert and bold innovator in the digital space who knows how to adapt to ever-changing circumstances and is not afraid to break the mold to try something new. is.”
Tom Corson said:
“She brings a fresh perspective to our marketing strategy, amplifying the voices of our artists and helping us deliver unique and memorable campaigns that resonate with our fans.”
“As the digital world continues to evolve at an incredible rate, there are endless opportunities to connect fans with their favorite artists in ways never imagined before.”
“As the digital world continues to evolve at breakneck speed, there are endless opportunities to connect fans with their favorite artists in ways never imagined before.
“I look forward to working with the amazing Warner team to see what is possible. Thank you Tom and Aaron (Bay Shook) for this exciting opportunity.”
global music business