Detroit native Sharyl Cross, who has designed pieces for some of fashion’s biggest names for over a decade, is having her own moment.
Cross returned home in 2020 after 13 years in New York working with brands such as J Crew, Macy’s INC, Marshall’s, TJ Maxx, Elizabeth, James for Kohl’s and Juicy Couture. In April 2021, during her COVID-19 pandemic, she launched her own brand, Her Truth, a collection of contemporary dresses.
“In my mind, like many designers, we all have the idea of starting our own collections. I was feeling it,” said Cross, who holds a bachelor’s degree in arts. He earned his Design degree in Apparel and Textiles from Michigan State University. “I was always afraid to do that. Looking back, I think a lot of the time I think too big and broad at first, instead of thinking small and attacking step by step. It was something I couldn’t do. Even if it was my job every day, please understand.”
Traversing her website offers seven to ten pieces, including short and long dresses in black and white, green, brown and multi-colored shades, as well as several blouses.
So far, Cross has not disclosed launch costs or revenue from the business.
According to fashion development and production company Evans Group, establishing an apparel line can cost between $500 and $50,000. This includes website operations, shipping, production and marketing, Cross said. According to NerdWallet research, an apparel line can make him $24,000 to $140,000 in revenue in its first year.