If you’re a geospatial technology company, you’ve probably thought many times about how to market easily and effectively. After all, location-based tools and services can be complicated, and describing them in a way that resonates with potential customers is an art in itself. Getting into geospatial technology marketing isn’t difficult if you know what you’re doing.
With the right approach, you can take complex services and technologies and turn them into compelling stories that engage your customers. In this article, we’ll dive into how to craft a strategy to tell your story in a way that will win you new business (or at least make people want to know more).
1. Define your target market
The first step in developing a better geospatial technology marketing strategy is to: target marketThe definition of target market depends on the size and scope of your business. This can be done by geography, industry, technology, or any combination thereof. In some cases it may be useful to define a number of employees or projects to narrow the scope.
Example: If you work for an architectural firm and are looking for new customers in San Francisco who use Esri products for their mapping needs, you have 50-100 employees (average annual revenue of $50 million).
2. Do research
Before you do anything, it’s important to understand who you’re marketing to or what kind of customers you’re looking for. What is your market demographic? What are their weaknesses? How much are you likely to spend on geospatial technology products and services in the next few years?
It may seem obvious, but defining your target market is important to developing a marketing strategy and can be difficult! We recommend using media. The types of content you share online, the websites you visit most often, the blogs you subscribe to, and more.etc
This kind of data helps you know how best to reach your users through different channels like email newsletters and blog posts. Once this survey is complete, share it with others so everyone we work with has the same understanding of who our audience is (and isn’t) .
3. Define your messaging strategy
Before you can develop a good marketing strategy, you need to define your business’ unique selling proposition (USP). What is the problem you solve for your client? What value do you offer them? What is your target market for your geospatial technology and services? How are you different from your peers? You can use these responses to determine the best way to communicate with your prospective customers.
Your messaging strategy should be based on four things:
- Understand who your customers are and what they want from your relationship.
- An understanding of the services, technologies, or prices offered by our competitors.
- An explanation of why you would choose this service over other currently available options.
- A description of how this product or service improves an existing product currently on the market (if applicable).
4. Build a Visual, Modern Website
Your website is your primary sales tool, so it should be visually appealing and easy to navigate. You’re probably thinking, “Of course I want a visually appealing website!”
But how do you make your site look modern? How do you make it easy to navigate and easy to update? How can potential customers find you if they don’t know where to look? Do you find it? And how can you read the content if it is not well written or formatted properly?
These are all important questions, but the answers are simple. Just ask any web design expert. A good designer can help you create beautiful online spaces where customers can easily learn about your company and products.
You can also hire someone to write content for your site, or create a blog on your site to keep you informed about what’s happening within your industry outside of social media.
5. Creating and delivering valuable content
Content is king.that is Basics of SEO strategy, created, published and shared online. Content is what your audience consumes to learn more about your company and its products. And content drives traffic to your website, ultimately increasing brand awareness. This is everything you need to run a successful geospatial technology business!
Geospatial content comes in a variety of formats including blog posts, white papers, webinars, case studies, infographics, podcasts, and videos. The important part is knowing exactly what type of content will most efficiently help you reach your goals.
6. Get a big boost from client referrals
One of the most important ways to get more clients is through referrals. This is a simple concept that you may have already done, but it’s worth repeating. If you want more business, ask for it!
Referrals can be obtained in several ways.
- Ask existing customers how they found you and if they would recommend you to others. You can also offer incentives such as discounts or free services as an incentive to refer others.
- Create a referral program so that people who refer others receive some kind of benefit (such as cash or gift cards).
7. Build a meaningful social media presence
One of the best ways to increase traffic to your website is by sharing relevant and interesting content on social media platforms such as Twitter and Facebook. The most important thing you can do when promoting yourself online is to engage with others in your industry, especially those who already follow you on social channels like her LinkedIn and Twitter.
While the lessons above are specific to marketing geospatial technology, there are broader lessons here. Effective inbound marketing strategy It doesn’t necessarily mean creating new content from scratch. In fact, improving existing content is just as effective as building something completely new.
This is especially true if you start by understanding your audience and how they consume your message. Based on this data, you can create content that is more likely to resonate by changing the format or making it more engaging.