The Singapore Economic Development Board (EDB), a statutory board of the Singapore Ministry of Trade and Industry, and Enterprise Singapore (EnterpriseSG) are jointly seeking a Chinese digital marketing and communications agency. The agency will be responsible for strategic planning, development and implementation of effective digital marketing and engagement plans for Chinese audiences for 12 months. If the agency’s performance is satisfactory, there is an option to renew for an additional 24 months.

The contract term is currently scheduled to start on February 1, 2023 and will not start after March 1, 2024.

With the agency’s help, the two entities will focus on technology, innovation, digital, biopharmaceuticals, manufacturing, infrastructure, the built environment, lifestyles, and consumer and trade and connectivity. EDB and Enterprise SG would like to speak to companies looking to internationalize and expand overseas, or to establish business partnerships with Singapore companies to meet market demand or to expand outside of China. I’m here.

These priority sectors are subject to change from time to time, depending on EDB’s and EnterpriseSG’s overall strategy.

The agency selected should also have strengths in the area of ​​WeChat marketing, an important channel currently used by entities. Prior to this tender, as of July 2020, the marketing teams of EDB and EnterpriseSG jointly set up and manage the Enterprise 货新加坡 (WeChat ID: BusinessSingapore) WeChat Official Service Account (hereinafter referred to as “WeChat OA”). doing.

In January 2022, WeChat OA was switched to a service account to activate the use of social CRM software (JINGSocial). The purpose of the account has expanded from communication to lead generation and management. As such, the selected agency should be able to create coherent marketing plans and key messages that promote Singapore as an investment destination for both businesses and individuals.

EDB must also continue to expand the influence and performance of WeChat OA and expand to other relevant social media channels to increase the presence of EDB and EnterpriseSG.

In addition, agents should promote Singapore business as an ideal business partner for Chinese companies both in China and other markets. As such, agencies should propose around two campaigns per year to grow followers, generate leads, and nurture their existing lead base.

The appointed agency must be able to communicate fluently and effectively in English and Chinese, both in writing and orally. We have a proven track record of working effectively and partnering with B2B businesses, government agencies and associations for success in China. We use EDB and EnterpriseSG’s marketing plans and tactics to identify opportunities and problems and provide appropriate recommendations to drive performance.

The agency has a deep understanding of China’s digital marketing and social media landscape and user behavior, and a strong and dedicated team with relevant expertise and experience to support EDB and EnterpriseSG in their marketing efforts in China. You have to dedicate your team.

This January, EDB appointed Mindshare as its global media agency to effectively reach and engage global business decision makers, drive investment interest and build brand desirability in Singapore.

EDB aims to work with Mindshare to create a recall and consideration of Singapore as a top investment destination. According to the company’s tender documents for Gebiz, this appointment is estimated for him for one year, with an option to extend it for another two years, after which he can extend it for another two years.

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