Canadian fashion and design trends are constantly evolving.

From the Canadian tuxedo of the early 2010s to the skinny jeans to the indie phase of the 2010s, there is always a standout aesthetic that encapsulates a generation’s self-expression.

According to Pinterest, the pandemic has definitely impacted fashion aesthetic trends in recent years.

Search data for the image-sharing platform shows that searches for aesthetics, especially the word “core,” surged during the March 2020 pandemic and continue to grow.



“As people go through lockdowns and have more time to look and reflect on themselves, global Pinterest searches including ‘core’ will continue to grow, with another sharp spike around New Year’s Eve 2021. was seen, doubling in two years. ‘” Pinterest said in a news release.

For those unfamiliar with this jargon, the word “core” combines with another word to create a label for the particular style or mood someone exudes.

For example, people who adhere to the “normcore style” dress unpretentiously, averagely, and deliberately drab.

“Users in Canada have been actively planning aesthetics over the past year,” said Pinterest.

The platform shared Canada’s best aesthetics based on its search data.

If you need some inspiration for your 2022 wardrobe, here are the aesthetics trending in Canadian cities.



national aesthetics

Searches for clean core across Canada have increased eightfold since the pandemic, according to Pinterest.

Cleancore combines colorful bath accessories such as pastel towels, fun soap bars and rainbow loofahs with a very clean and organized aesthetic. These highly sanitized and enjoyable environments create spaces that are calming and conducive to mental clarity for many.

Calgary aesthetic

Calgary’s most searched aesthetic is kidcore.

Kidcore includes bright colors and kid-related elements such as toys, cartoon patterns, and colorful beads. This is an aesthetic based on nostalgia, reminding people of simpler times.

Halifax aesthetics

Halifax’s most searched aesthetic is Dark Academia.

Dark Academia looks like a cozy bookworm in a big blazer and professor sweater. Those who are passionate about literature will be especially interested.

Montreal aesthetic

Montreal’s most searched aesthetic is coquette.

Coquette takes a vintage pastel aesthetic and incorporates lace and florals. Inspired by the aesthetics of the 2000s (corsets, platforms, etc.) and soft girls (bright colors and cozy clothes). People love this aesthetic because it allows them to connect with their feminine side and is suitable for people of all ages and genders.

Toronto aesthetic

People in Toronto have embraced the softboy aesthetic.

The softboy aesthetic is for those who want to show their sensitive side through fashion, photography, art, meditation and other hobbies. With the rise of mental health, the stigma surrounding male emotions and feelings is fading, and Generation Z is embracing it.

vancouver aesthetic

The most searched aesthetic in Vancouver is the clean girl look.

Originating among the black and brown communities, the Clean Girl aesthetic is all about the natural, minimalist look.

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