HI LIFE – Luxury for Essentials has given Connect Digital its social media mission. The company won a mandate following multiple agency pitches to service accounts from its New Delhi office.
In accordance with its mandate, Connect Digital will be responsible for Hi Life Women’s digital marketing planning and execution. Agencies are responsible for the company’s content creation and strategy, respectively.
Sanjiv Nischal, founder of HI LIFE Women in India, said of the development: This agency is perfectly aligned with our vision and we are confident that this collaboration will result in a unified end result. Our campaign aims to help connect with different demographics of our customers. It’s all about creating clear communication. We look forward to establishing a strong brand story for her HI LIFE through Connect Digital in the coming months. “
Haresh Nayak, CEO and Founder of Connect Network Inc, commented on winning the mandate, saying: The brand is focused on enhancing the quality of life for women around the world to the highest possible level by making premium quality essentials available, and has established HI LIFE’s presence as a value-driven We are determined to further strengthen our efforts and make the most of them. A luxury brand preferred for intimate care among a growing audience base. “
Additionally, Connect Digital Assistant Vice President Charu Rawat said: While continuing to leverage the brand’s key pillars of being organic in nature, obsessed with quality and owning luxury, we will focus on further strengthening the positioning of our products in the wellness category. We are also keen to capitalize on the country’s nature-lover and eco-friendly demographics to build a unique community for our brand. “
Agencies create innovative digital campaigns for brands and establish powerful connections with their audiences. All of these are aimed at increasing the brand’s recall value.
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