Warner Music Group’s Elektra Entertainment has two significant promotions in the label group’s marketing department.
Katie Robinson has been appointed Senior Vice President and Adam Ruehmer has been promoted to Senior Director and Head of Digital Marketing.
Based in Los Angeles, Robinson and Rumer will report to Elektra Co-Presidents Mike Easterlin and Greg Nadel.
Since joining Elektra in 2019, Robinson has overseen artist roster campaigns for label groups including Twenty One Pilots, Avril Lavigne, Maisie Peters, jxdn, A Day To Remember, Alec Benjamin, Fitz and The Tantrums, and Flor. I’ve been
Ruehmer first joined Elektra in 2021 after seven years at sister label Warner Records, and has since led digital campaigns for Brandi Carlile, Alec Benjamin, Avril Lavigne, Twenty One Pilots, Gojira, and others. rice field.
Katie Robinson joined Elektra Entertainment in 2019 as Vice President of Marketing. This appointment saw her return to her group Warner Music from 2006 until 2013 when she worked with Atlantic and Fueled by her Ramen roster and was promoted to senior her director of marketing. is showing.
Prior to joining Elektra, he was Global Head of Marketing at Red Bull Records, building and leading the label’s marketing, digital and e-commerce teams. Prior to that, he spent three years at Interscope, overseeing marketing for The 1975, Madonna, and more.
Starting her career at Atlantic/Fueled By Ramen, she helped launch and build multi-platinum careers for Bruno Mars, Paramore, Twenty One Pilots and Panic!. Have fun at the disco.
Adam Ruehmer has been appointed Elektra Entertainment’s Director of Digital Marketing in 2021 after more than seven years at Warner Records where he worked on digital strategies for Linkin Park, Michael Bublé, Disturbed, My Chemical Romance, Mastodon and others.
His work on the interactive site for the 20th anniversary of Linkin Park’s Hyrbid Theory was nominated for Webby.
Ruehmer started his career at Linkin Park, running digital marketing, onsite fan activation and social content while the band was on tour.
“Over the past three years, Elektra and our artists have greatly benefited from Katy’s professional approach to marketing.”
Mike Easterlin and Greg Nadel, Electra
In announcing the announcement, Elektra Co-Presidents Mike Easterlin and Greg Nadell said:
“From start to finish, she treats each campaign with an unparalleled level of passion and care, bringing artists closer to their fans in authentic and innovative ways.
“Adam is definitely one of our rising stars. and Adam.”
“Marketing is an integral part of the artist development process and we are honored to have contributed to the success of so many of our talented acts.”
Katie Robinson said:
“Mike and Greg have built a supportive and creative team at Elektra and we are grateful to continue working together to champion great artists and their music.”
“Joining the Elektra team has allowed me to experience some of the most memorable and fulfilling moments of my career.”
Adam Ruehmer adds:
“There is so much more I want to accomplish for our artists, and I am grateful to Mike and Greg for trusting me to spearhead our efforts in the digital space.”global music business