The internet may be a fashion designer Anifa Mubumba‘s greatest asset. In 2020, her Pink Congo Instagram Live runway show sent her a 3D model. mimic the female body, comes down the runway in her curve-friendly silhouette. Not only has it generated a lot of excitement for her Hanifa brand, but it has also inspired the industry to rethink the digital presentation of fashion collections. A year later, once the ban on her in-person events was lifted, she did it again by turning National Portrait her gallery into a whimsical reality for her first ever in-person show.a program titled dreamsmeditated on her career journey since launching Hanifa in 2011 and showcased her commitment to the DC area.
Always ahead of the curve, Mvuemba explored the digital world of fashion before the pandemic, seeking the ideal situation to combine his love of graphic design with technology. The 30-year-old has always enjoyed exploring different facets of design, and she says her next territories to conquer are nature and her virtual reality. And she conquered.Hanifa following her 2020 Instagram show Increased sales and expanded viewer base.
New York is considered the fashion capital of America, but Hanifa is headquartered in Baltimore. Born in Nairobi, Kenya, Mvuemba moved with her family to the capital of Nairobi in 1993. While attending his fashion program at Gaithersburg High School, Mvuemba began to develop his own fashion perspective. Today, she credits her director of high school programs for inspiring a career in the fashion industry. Her fashion studies, however, began in earnest in Baltimore, where she enrolled in a fashion course at Morgan State University, where she studied sewing.
Shortly before his 2011 birthday, Mvemba said: city paper She couldn’t afford a new dress. Instead of wearing recycled costumes at parties, she made her dresses out of Chartreuse tubes. She shared (modeled) her own work on her Instagram and suddenly her requests started pouring in.
Ten years later, the brand is shaping the industry, from how its collections are presented to who wears Mvuemba designs.Today, Hanifa is worn by A-list celebrities like beyonce, Gabriel Union, Ashley GrahamWhen Sarah Jessica ParkerBut thanks to her comprehensive sizing and affordability, her designs are worn by women of all body types and economic classes. “We consider the fit and lifestyle of everyday women with each collection. We have more in common than social media portrays,” she says.
Commenting on Hanifa’s 28-piece Live Out Loud Summer 2022 collection, Muvemba said: Known for her ultra-feminine, boldly colored yet approachable designs, Live Out Loud features frilly and feathered dresses, baggy cargo her pants, and sexy cutouts, like most of her work. .
In June, Hanifa’s YouTube channel launched Live Out Loud, a first for the designer. While the collection took several months to create, the digital show, complete with green screen catwalk, was cast and shot in a Brooklyn studio over the course of a week.
“We want options and variety. We like platforms that tell the story of collections at the time, whether in 3D or real life, while representing the women behind the clothes,” she says. say.
In Mvuemba’s eyes, the people in her clothes are multifaceted, very passionate about life, and beyond celebrity status. Most importantly, she’s a girl’s girl who loves watching women win,” says Mveemba.
Her Spring/Summer 2022 collection continues to explore themes of female empowerment. “Living out loud means living freely, honestly and confidently,” she says. “Our brand ethos is a clear call to women who are limitless and daring, not just in their fashion choices, but in every aspect of their lives.”
This collection is a “colour explosion” that embraces texture and movement. The designer says that warm months symbolize growth and flowering. This is similar to how Hanifa has been inspiring millennial women over her decade-plus as they evolve their lives and careers. “We inspire each other to pursue more,” she says.
And like the women who wear it, Hanifa continues to evolve. Under this brand, Mvuemba will continue to nurture her mentorship program launched in 2020. Concepts by Anifa M. aims to give emerging designers of all abilities the tools they need to launch and build successful brands. The program started with her enthusiastic class of 15 young designers ready to learn. “We are currently working on improving our program to guide up-and-coming talent through what they need to do to start or grow a design business or business such as fashion,” he said. say. As she continues to expand her fashion dynasty in Hanifa, Mubumba also aims to debut collections in both bridal wear and beauty.
Growing up in the DC area and being based in Baltimore is one of the things that makes Mvuemba and her brand unique. She wants to show both designers and fashion enthusiasts what they can do in their own backyards when they are fully committed to their work. We want people to know that they can start and grow their business from anywhere,” says Mvuemba.