The internet may be a fashion designer Anifa Mubumba‘s greatest asset. In 2020, her Pink Congo Instagram Live runway show sent her a 3D model. mimic the female body, comes down the runway in her curve-friendly silhouette. Not only has it generated a lot of excitement for her Hanifa brand, but it has also inspired the industry to rethink the digital presentation of fashion collections. A year later, once the ban on her in-person events was lifted, she did it again by turning National Portrait her gallery into a whimsical reality for her first ever in-person show.a program titled dreamsmeditated on her career journey since launching Hanifa in 2011 and showcased her commitment to the DC area.

Always ahead of the curve, Mvuemba explored the digital world of fashion before the pandemic, seeking the ideal situation to combine his love of graphic design with technology. The 30-year-old has always enjoyed exploring different facets of design, and she says her next territories to conquer are nature and her virtual reality. And she conquered.Hanifa following her 2020 Instagram show Increased sales and expanded viewer base.

New York is considered the fashion capital of America, but Hanifa is headquartered in Baltimore. Born in Nairobi, Kenya, Mvuemba moved with her family to the capital of Nairobi in 1993. While attending his fashion program at Gaithersburg High School, Mvuemba began to develop his own fashion perspective. Today, she credits her director of high school programs for inspiring a career in the fashion industry. Her fashion studies, however, began in earnest in Baltimore, where she enrolled in a fashion course at Morgan State University, where she studied sewing.

Shortly before his 2011 birthday, Mvemba said: city ​​paper She couldn’t afford a new dress. Instead of wearing recycled costumes at parties, she made her dresses out of Chartreuse tubes. She shared (modeled) her own work on her Instagram and suddenly her requests started pouring in.

Ten years later, the brand is shaping the industry, from how its collections are presented to who wears Mvuemba designs.Today, Hanifa is worn by A-list celebrities like beyonce, Gabriel Union, Ashley GrahamWhen Sarah Jessica ParkerBut thanks to her comprehensive sizing and affordability, her designs are worn by women of all body types and economic classes. “We consider the fit and lifestyle of everyday women with each collection. We have more in common than social media portrays,” she says.

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