London-based concept store Machine-A and Brussels multi-brand retailer Smets have acquired a corner shop at the London department store’s Oxford Street flagship store to showcase the power of physical retailers and designers. Ridge is doing well this September. fashion.

Opening Monday, the four-week Pop-Up & Good Company will feature a variety of items from emerging designers, exclusive drops, and work from Selfridges’ sustainability-focused projects Project Earth and Reselfridges.

This selection is curated by the Selfridges team and Stavros Karelis and Pascaline Smets, founders of Machine-A and Smets respectively.

Machine-A brings about 22 brands to the pop-up. 16 of them are Selfridges new brand and vintage edits under the concept of Machine-B, an ongoing collaboration between Machine-A and vintage brand Byronesque.

The tomorrow-owned store will also launch its first collection of merchandise to mark the opening of Machine A Shanghai later this month.

Graphic designed by Paul Hetherington, who reimagined Machine-A’s logo in four styles, along with Raf Simons, Matthew Williams, Martine Rose, and Coperni quoted quotes sharing why they love Machine-A, The Corner. It will be sold at Shop and Machine-A Shanghai.

Machine-A’s first merch collection in collaboration with Raf Simons, Matthew Williams, Martine Rose and Coperni

Smets invites three emerging Belgian designers, Valentine Witmeur Lab, Leo and Arte Antwerp, to Selfridges for the first time to offer design pieces such as sculptures, candles and books, as well as an archival compilation of 27 Alaïa jewellery. . Ready-to-wear pieces from the brand’s Spring and Fall 2017 collections.

Sebastian Manes, director of buying and merchandising at retailer Selfridges, owned by Central Group and Signa, said the & Good Company project “will draw inspiration and creativity from some of the best independent multi-brand stores around the world. “Sharing.”

“We are fascinated by the curation and the way these founders have approached fashion. We are delighted to support their business by providing The Corner Shop, the premier collaborative retail platform.”

Karelis says the collaboration with Selfridges is a breakthrough moment for Machine-A. “

Smets said her eponymous store “has curated not just fashion, but artwork by photographer Julien Boudet and design pieces for Le Cactus Bleu in Gufram. Selfridges customers. I hope you can get a glimpse into our psyche.”





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