The global digital marketing industry is growing at an exponential rate. The COVID-19 pandemic shows signs of abating, but as more people continue to live their lives at home, the way we work, shop and learn is forever. is changing to In fact, global digital advertising and marketing is projected to reach $786.2 billion by 2026. The current US market is estimated at $179.4 billion in 2022, making up his 38.6% share of the global market. Moreover, China, the world’s second largest economy, is projected to reach her US$254.9 billion in estimated market size in 2026.
When discussing today’s business environment, there are two key points. Competition is more intense than ever and our world is becoming more and more digital. That’s why it’s imperative that today’s marketing professionals have a complete digital marketing skill set and keep them up to date and growing. With an overwhelming selection of relevant and important skills, a savvy marketer must choose the perfect program to meet their needs and acquire important training and certifications.
The following digital marketing course rankings are the result of extensive research and analysis based on four key parameters.
- Curriculum Depth: How comprehensive is the content and what skills does it cover?
- Interactive hands-on learning: How interactive is the learning experience and how focused is it on learning real tools, solving real industry problems, etc.?
- Program Recognition: Are both the program and the final certificate recognized by the industry? For example, is it only recognized in India or globally?
- Student experience: Did students like the course and find it helpful? Feedback and input came from external evaluations such as Mouthshut, Trustpilot, and other similar venues.
Based on the criteria of the above findings, here are the top 5 digital marking courses currently available in the US.
- Purdue Digital Marketing Training
- Duke Digital Marketing Program
- Marketing Tutorials on LinkedIn Learning
- Marketing MS at Georgia State University
- Digital Marketing Specialist at Simpliarn
Below are the details for each educational resource based on rank.
1. Purdue Digital Marketing Training
The Purdue Digital Marketing Training Course powered by Simplilearn was created by Purdue University in partnership with Facebook/Meta. Students should learn various aspects of digital marketing including SEO, SEM, social media and content marketing, and web analytics through a combination of live instructor-led classes, online self-study, and the real world. project. Students also take masterclasses from top Purdue faculty and industry experts from Facebook, work on case studies of Harvard business his publishing, and learn more about Facebook in this highly interactive and comprehensive program. You can also access the Ask Me Anything session.
Study Mode: Online Bootcamp
Course duration: 6 months
Program Accreditation: Purdue-Simplilearn Joint Graduate Program Accreditation. Collaboration with Facebook
Alumni Status: Purdue Alumni Association Membership
Hands-on Learning: Over 200 hours of interactive live learning. Capstone project with 5 domains. 14+ real projects from Yahoo!, TripAdvisor, Mastercard and more. Harvard Business Case Study. Masterclass on Purdue and Facebook. Addresses top 5 digital his marketing certifications including Google Ads & Analytics, Facebook Blueprint, Hootsuite and HubSpot.
Tools covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite and 40 more.
Capstone Project: Yes
Program Advisors: Jinsuh Lee, Brad Geddes, Matt Bailey, Mollie Spilman, Dorie Clark
2. Duke Digital Marketing Program
Duke’s Digital Marketing Program is a self-paced, online, self-paced online marketing program designed for those looking to improve their current digital marketing skills or build a new career in a continuously growing field. Program. Duke Continuing Studies offers a curriculum that provides students with advanced knowledge in eight of the most important digital marketing domains. Students learn from virtual simulations, real-world projects, and hands-on experience from some of the industry’s most recognized and respected consultants and authors. All of this on a schedule that fits the needs and circumstances of the student.
Students will receive a Certificate of Completion upon successful completion of the course and 6 of the 8 advanced modules listed below.
- Advanced search engine optimization (SEO)
- Advanced content marketing
- advanced social media
- Advanced mobile marketing
- Advanced Pay Per Click (PPC)
- Advanced website conversion rate optimization
- Advanced web analytics
- Advanced email marketing
Learning mode: online self-study
Course duration: 350 hours
Program Accreditation: Students are awarded OMCA certification after completing six advanced modules.
Alumni Status: Access to all existing, new and updated materials for an additional 12 months upon completion of the program
Hands-on learning: simulation labs and projects, live mentoring sessions
Tools covered: Google Analytics, Google Ads, Facebook Ads, Hootsuite, YouTube & Video Marketing, Twitter Ads & Mailchimp, etc.
Program Advisors/Instructors: Brad Geddes, Matt Bailey, Stephane Hamel
Fee: $3195.Group discount available
3. LinkedIn Learning Marketing Tutorials
Lynda.com is now called LinkedIn Learning. With LinkedIn Learning, aspiring digital marketers can choose from over 1,000 relevant courses and her 21,000+ video tutorials. These courses and videos allow students to focus on specific areas of digital marketing that interest them, or focus on general digital marketing training. Additionally, the platform’s monthly memberships allow students to stack multiple courses and programs, providing a comprehensive and balanced training experience.
Learning mode: online self-study
Course duration: 60-90 minutes for each course
Program Recognition: LinkedIn Learning Certification
Employment Assistance: Students Get Full Access to LinkedIn Premium
Hands-on learning: exercises, assignments, quizzes
Target tools: Google Tag Manager, Google Data Studio, Constant Contact, etc.
Program Advisors: Brad Batesole, David Booth, Matt Bailey, Ashley Kennedy and more
Fees: $39.99/month monthly membership or $26.99 monthly billed annually. Both options include a 1-month free trial.
4. MS in Marketing, Georgia State University
Conducted by Georgia State University’s J. Mack Robinson College of Business, Robinson’s MS in Marketing curriculum provides students with big data, digital media, social and mobile marketing, quantitative analysis skills, and more.
This program is ideal for those who want to make a career change but need basic skills and experience, established professionals in their field who want to upskill, and undergraduates with business degrees who want to continue their marketing trajectory.
Students must have a bachelor’s degree before applying to this program.
Learning Modes: On-Premises and Online Full-Time Students
Course length: 12 months (3 semesters), 2 classes per week: Monday and Wednesday, 5:30-9:45 pm
Program Evaluation: Master of Science in Marketing and Professional Diploma in Brand and Customer Management
Alumni Status: Access to Network of Alumni Clubs
Hands-on learning: research-driven projects held in collaboration with regional companies such as Georgia Pacific and Porsche
Tools/Subjects Covered: Marketing Management, Marketing Research, Marketing Metrics, Digital/Social Media Marketing, Data-Driven Marketing, etc. Also included are social media intelligence labs, related bootcamps, specialized workshops, recruit fairs, networking events, meet-and-greets and other resources.
Program Advisors/Instructors: Gregory Cohen, Alok Saboo, Sevgin Eroglu, and many others
Fees: Georgia Residents: $37,500, Non-Georgian Residents: $43,500
5. Digital Marketing Specialist at Simpliarn
Students enrolled in Simplilearn’s Digital Marketing Specialist Master’s Program will learn key concepts in digital marketing, including social media marketing, paid advertising, SEO, pay-per-click, analytics, email marketing, conversion optimization, and mobile marketing. Learn all. Students also work on Harvard Business Publishing case studies to solve real-world problems. The program is designed for certifications in Facebook Blueprint, Google Analytics and Ads, OMCP®, Hootsuite and HubSpot.
Study Mode: Online Bootcamp
Course duration: 1 year
Program Recognition: Simplilearn Certificate of Achievement; Facebook Blueprint
Hands-on learning: Virtual labs for hands-on learning with over 45 projects
Target tools: Facebook Insights, Google Keyword Planner, Google Analytics, Qlik, SE Ranking, etc.
Capstone Project: Yes
Program Advisors: Brad Geddes, Matt Bailey, Molly Spielman, Dolly Clark
We live in a growing digital world, a process accelerated by the events of the last few years. While the demand for brick-and-mortar and on-site work/retail situations will always exist, consumers and organizations are discovering the benefits of using online resources.
Marketing professionals who want to thrive in today’s new reality have complete digital marketing skills in their toolbox. They learn this important knowledge from the best providers. Choosing the right skills and learning resources will help them survive and thrive in our new economy.