The pandemic has caused a fundamental and perhaps permanent change in how consumers spend their time online. Marketers must adapt their digital marketing strategies to reflect these changes.
According to Zib Digital, New Zealand’s leading digital marketing agency, as the pandemic eases, hybrid work has become the norm, blurring the lines between ‘work life’ and ‘private life’. The blending of work and personal life is changing consumer behavior, and marketers must adapt to this new reality or risk missing out on audiences.
As the top SEO companies point out, businesses need to reassess their platforms, buyer personas, and budget allocations. Research reveals that consumers are spending more time online than ever before and regularly using work tools for personal tasks. The survey revealed that most people spend time during work hours researching worthy purchases such as financial products, holidays, electronics and luxury goods.
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Zib Digital advises that generic approaches that lack empathy and compassion no longer serve. People are good at identifying brands as authentic and genuine. An overly “sales” approach alienates potential customers. People now want more personalized experiences from brands that target their specific needs.
Marketers who adapt their strategies to reflect changing consumer behavior will have a competitive edge, explains Zib Digital. Customers Understanding how a customer thinks and behaves in his journey is a key component of a successful marketing strategy. Focusing on the customer journey is extremely important. Because if people have good experience in communicating with the brand, they are more likely to become repeat customers and may become spokespersons for the brand. Investing in a multi-channel strategy will improve the overall customer experience as long as there is a consistent brand image and message across all platforms.
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